and the largest in California. It's crazy how it started. A young mom went to a city sponsored community egg hunt, and lay victim to an overcrowded, understaffed, city-sponsored spring tradition. Too many kids searching for too-few eggs... and too few staff attempting to crowd-control parents with cameras and strollers. It was a nightmare in the making. Imagine uber-protective soccer mom types... shielding Easter Egg HUNT space for their kids... body blocking, and hovering, while dad is trying to snap pictures - Jonney picks up colorful eggs while mom throws down with a home-school parent who's invaded her sons territory. It's like the Oklahoma Land Rush of the late 1800's... except more strollers than horses.
A few years back, one young mom decided enough is enough. If the city cant run a descent egg hunt then she would do it her self... how hard could it be?
For the next few years she hosted a small hunt site for her surrounding community, and each year it grew in popularity. The key was, GREAT communication of how the site would ru
n, tons of candy and eggs (so no one left disappointed), and tasers (for over-zealous parents).
*** note*** we have not used Tasers, but we've seriously thought about it.
The HUNT site was a huge success.
A few years back, we decided to replicate her HUNT site model. Taking the exact same principles and setting up sites that faith communities can host in and around the city. Basically, we too her model and put it on steroids. Now Beautiful Day host the largest site(s) in California.
They are well communicated, well staffed, and have tons and tons of candy. In fact, the city and school districts all canceled their sites, and tell people to come to ours... "they're WAY better!" Now politicians show up at our sites and help with the HUNT... its become a cool partnership in serving the community and serving the city.
One mom... with a cool idea. Heroic Genius? You bet!!
Looking for a site to attend... go to www.ourbeautifulday.org
Posts
No comments:
Post a Comment